Post by tonnyww on Jan 21, 2024 9:24:55 GMT
with a campaign about friendship and connection. Here’s an example from Avec Les Filles: A Galentine's Day email from Avec Les Filles Source: Milled You don’t have to commit to only one campaign. You can target couples on Valentine’s Day and encourage gifts to friends on Galentine’s. Many brands like Crocs actually combine the two. At the bottom of the Avec Les Filles email, you can see references to Valentine’s Day. In email marketing, segmentation will help you send the right email to the right people. Promote Anti-Valentine’s Day Are you haunted by your ex on Valentine’s Day? In 2021, Hotels.com offered to
visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex Phone Number Listwhere they belong on a V-Day” text and an image of a dumpster Source: Hotels.com Well, hapless exes weren’t actually supposed to sleep in a dumpster, but imagine the effect of this feeling of closure you could get of sleeping in a plush hotel bed after sending them to the figurative dumps Jokes aside, the idea was quite th
erapeutic. Tips for Valentine’s Day marketing We’ve discussed the marketing ideas for different customer audiences, and now it’s time for final recommendations. No matter the campaign you’re preparing, these tips are universal and will work great either way. Pay special attention to shipping 41% of consumers in the U.S. planned to shop for Valentine’s gifts online. That means that shipping and delivery information is essential for your customers. In all marketing materials, clearly indicate when is the last day to order before the occasion. Help out the late-time shoppers There are always people who remember about gifts right in the morning of the occasion.
visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex Phone Number Listwhere they belong on a V-Day” text and an image of a dumpster Source: Hotels.com Well, hapless exes weren’t actually supposed to sleep in a dumpster, but imagine the effect of this feeling of closure you could get of sleeping in a plush hotel bed after sending them to the figurative dumps Jokes aside, the idea was quite th
erapeutic. Tips for Valentine’s Day marketing We’ve discussed the marketing ideas for different customer audiences, and now it’s time for final recommendations. No matter the campaign you’re preparing, these tips are universal and will work great either way. Pay special attention to shipping 41% of consumers in the U.S. planned to shop for Valentine’s gifts online. That means that shipping and delivery information is essential for your customers. In all marketing materials, clearly indicate when is the last day to order before the occasion. Help out the late-time shoppers There are always people who remember about gifts right in the morning of the occasion.