Post by mdjuwel0203 on Nov 10, 2024 9:54:21 GMT
Kaohsiung's Fujiguo itself started out as a pastry maker, so the brand's Mid-Autumn Festival marketing method is also very intuitive, asking everyone to vote for it.The "Most Missed Mid-Autumn Festival Cake Flavor" allows consumers to choose their favorite mooncake flavor, and the award is of course the same. Guo's own mooncakes have successfully achieved brand exposure.
T86 Yue Cha Yuan—Mid-Autumn Festival marketing copy that will be remembered once you read it once
Taiwan’s tea and food brand T86 Yue Cha bulk sms master Yuan also uses Facebook’sPosting pictures of mooncakes allows everyone to immediately understand the theme of Mid-Autumn Festival marketing. Through the copy "Chang'e said she was drooling", it emphasizes the deliciousness of Mid-Autumn mooncakes and calls on consumers to order them quickly, which becomes a direct and powerful call to action.
T86 Yue Cha Yuan – A Mid-Autumn Festival marketing copy that you will remember after reading it once
Image source: T86 Yue Cha Yuan
Isabel x Huanglou—bonus points for creativity! A festive joint brand that combines Chinese and Western elements
Even if the brand atmosphere cannot be directly associated with the Mid-Autumn Festival, or is far away from the festive atmosphere of the Mid-Autumn Festival, co-branding with other brands is also a good Mid-Autumn Festival marketing strategy. The French pastry brand Isabelle has collaborated with Royal House to launch the activity of "creating Mid-Autumn greeting cards and smoking mooncakes to celebrate reunion". It uses the latest creativity of combining Chinese and Western elements, combined with the meaning of "reunion" of the Mid-Autumn Festival , to remind everyone of the significance of the Mid-Autumn Festival. The scratch-off lottery method is fun and has a low threshold for participation. Using your own products and gift certificates as prizes can also be combined with the custom of eating mooncakes during the Mid-Autumn Festival.
But if your brand does not sell mooncakes or barbecue ingredients, how can you combine your product capabilities to create a Mid-Autumn Festival atmosphere? Let’s take a look at the following 2 brand cases!
Taiwan Ale - Let consumers take the initiative to promote and enhance brand marketing
For exampleTaiwan Ale has mastered one of the usage scenarios of beer, which is as a fun drink when gathering with friends or family. Coupled with the theme of "family reunion" during the Mid-Autumn Festival, it will be a Mid-Autumn Festival that is suitable for the festival. Marketing activities.
Ale Beer's Mid-Autumn Festival marketing campaign is very simple. As long as participants upload photos of gatherings with family and friends, and Taiwan Ale beer appears in the photos, as long as they participate, they will receive a cat paw bottle opener. The call to action of the event is clear. , the participation method and the winning method are also very simple. For consumers, the threshold for participation is low, and they can get free products. For Taiwan Ale, it is a smart way to spread its popularity during the Mid-Autumn Festival .
Image source: Taiwan Ale
Taiwan Tobacco and Liquor Company—Don’t forget to attract fans to your festival marketing!
in addition,Taiwan Tobacco and Liquor Company has also grasped the festive characteristics of its products suitable for the Mid-Autumn Festival. Fans are asked to upload photos of barbecues suitable for the occasion, and then leave messages in the Facebook fan group. They cleverly divert traffic and interact with fans through the Facebook fan group, and fans can Receive raffle prizes and gain effective and massive brand exposure during the Mid-Autumn Festival.
Taiwan Tobacco and Liquor Company - Don’t forget to attract fans to your festival marketing!
Image source: Taiwan Tobacco and Liquor Company
Mid-Autumn Festival Marketing Tip 2: Don’t forget the needs of “eating” and “giving gifts”
In fact, most holiday marketing includes these two focuses - eating and giving gifts. Whether it is Mother's Day, Father's Day or Christmas, consumers may be thinking about "Which restaurant should they go to eat/celebrate?" or "What gift do you want to give to your mom/dad/friend?"
The Mid-Autumn Festival marketing is similar, so if your products or services can connect the festive meaning of the Mid-Autumn Festival through "eating and giving gifts", you can take advantage of the Mid-Autumn Festival to plan your Mid-Autumn Festival marketing activities.
Deliveroo delivers to every door—be the most considerate festive helper for users
For example, the food delivery platform Deliveroo once took advantage of the "eating" situation during the Mid-Autumn Festival. Taking into account everyone's need to have a drink to relieve fatigue when eating delicious food, it launched the Mid-Autumn Festival campaign of "Every House Delivers X Coca-Cola Fiber+" , by sending the Mid-Autumn Festival e-newsletter to users, as long as they order a designated set meal at the event partner restaurant, they will receive 2 bottles of "Coca-Cola Fiber+" that are limited to users. Extended reading: Mid-Autumn Festival Marketing EDM Template Design Teaching
Deliveroo delivers to every door - Be the most considerate festive helper for users
Image source: Deliveroo e-newsletter delivered to every household
In addition, if your brand itself is food-related, Mid-Autumn Festival gift boxes and combo packs are a sure-fire marketing method.
Starbucks—Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Starbucks ’ Mid-Autumn Festival gift boxes this year are divided into five different packaging and price ranges, each containing mooncakes with different flavor combinations, providing consumers with diverse choices.The event page also cleverly adds commonly sold cookie gift boxes , such as rolls, coffee cones, etc., in conjunction with the event discounts, so that consumers are willing to purchase multiple products at once and increase the unit price.
Starbucks——Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Image source:Starbucks
Plus, Starbucks even took a photoIn the video , store partners were invited to speak out and taste and try their own Mid-Autumn Festival gift boxes. It is highly authentic and full of topicality.
Slightly Hot Hills—break the mold! Cross-border co-branded trendy Mid-Autumn Festival gift box
Or take the well-known pineapple cake brand Weireshan . This year, it also launched four Mid-Autumn gift boxes. It also collaborated with artist Damee Wu to design the outer packaging of the Mid-Autumn gift boxes. The illustrations on the kraft paper boxes and cloth bags present the Mid-Autumn atmosphere. , not only is the gift beautiful and generous, but also deepens consumers' impression of the brand. Not only during the Mid-Autumn Festival, but also when giving gifts in the future, the brand may be included in the selection, which is successful Mid-Autumn Festival marketing.
T86 Yue Cha Yuan—Mid-Autumn Festival marketing copy that will be remembered once you read it once
Taiwan’s tea and food brand T86 Yue Cha bulk sms master Yuan also uses Facebook’sPosting pictures of mooncakes allows everyone to immediately understand the theme of Mid-Autumn Festival marketing. Through the copy "Chang'e said she was drooling", it emphasizes the deliciousness of Mid-Autumn mooncakes and calls on consumers to order them quickly, which becomes a direct and powerful call to action.
T86 Yue Cha Yuan – A Mid-Autumn Festival marketing copy that you will remember after reading it once
Image source: T86 Yue Cha Yuan
Isabel x Huanglou—bonus points for creativity! A festive joint brand that combines Chinese and Western elements
Even if the brand atmosphere cannot be directly associated with the Mid-Autumn Festival, or is far away from the festive atmosphere of the Mid-Autumn Festival, co-branding with other brands is also a good Mid-Autumn Festival marketing strategy. The French pastry brand Isabelle has collaborated with Royal House to launch the activity of "creating Mid-Autumn greeting cards and smoking mooncakes to celebrate reunion". It uses the latest creativity of combining Chinese and Western elements, combined with the meaning of "reunion" of the Mid-Autumn Festival , to remind everyone of the significance of the Mid-Autumn Festival. The scratch-off lottery method is fun and has a low threshold for participation. Using your own products and gift certificates as prizes can also be combined with the custom of eating mooncakes during the Mid-Autumn Festival.
But if your brand does not sell mooncakes or barbecue ingredients, how can you combine your product capabilities to create a Mid-Autumn Festival atmosphere? Let’s take a look at the following 2 brand cases!
Taiwan Ale - Let consumers take the initiative to promote and enhance brand marketing
For exampleTaiwan Ale has mastered one of the usage scenarios of beer, which is as a fun drink when gathering with friends or family. Coupled with the theme of "family reunion" during the Mid-Autumn Festival, it will be a Mid-Autumn Festival that is suitable for the festival. Marketing activities.
Ale Beer's Mid-Autumn Festival marketing campaign is very simple. As long as participants upload photos of gatherings with family and friends, and Taiwan Ale beer appears in the photos, as long as they participate, they will receive a cat paw bottle opener. The call to action of the event is clear. , the participation method and the winning method are also very simple. For consumers, the threshold for participation is low, and they can get free products. For Taiwan Ale, it is a smart way to spread its popularity during the Mid-Autumn Festival .
Image source: Taiwan Ale
Taiwan Tobacco and Liquor Company—Don’t forget to attract fans to your festival marketing!
in addition,Taiwan Tobacco and Liquor Company has also grasped the festive characteristics of its products suitable for the Mid-Autumn Festival. Fans are asked to upload photos of barbecues suitable for the occasion, and then leave messages in the Facebook fan group. They cleverly divert traffic and interact with fans through the Facebook fan group, and fans can Receive raffle prizes and gain effective and massive brand exposure during the Mid-Autumn Festival.
Taiwan Tobacco and Liquor Company - Don’t forget to attract fans to your festival marketing!
Image source: Taiwan Tobacco and Liquor Company
Mid-Autumn Festival Marketing Tip 2: Don’t forget the needs of “eating” and “giving gifts”
In fact, most holiday marketing includes these two focuses - eating and giving gifts. Whether it is Mother's Day, Father's Day or Christmas, consumers may be thinking about "Which restaurant should they go to eat/celebrate?" or "What gift do you want to give to your mom/dad/friend?"
The Mid-Autumn Festival marketing is similar, so if your products or services can connect the festive meaning of the Mid-Autumn Festival through "eating and giving gifts", you can take advantage of the Mid-Autumn Festival to plan your Mid-Autumn Festival marketing activities.
Deliveroo delivers to every door—be the most considerate festive helper for users
For example, the food delivery platform Deliveroo once took advantage of the "eating" situation during the Mid-Autumn Festival. Taking into account everyone's need to have a drink to relieve fatigue when eating delicious food, it launched the Mid-Autumn Festival campaign of "Every House Delivers X Coca-Cola Fiber+" , by sending the Mid-Autumn Festival e-newsletter to users, as long as they order a designated set meal at the event partner restaurant, they will receive 2 bottles of "Coca-Cola Fiber+" that are limited to users. Extended reading: Mid-Autumn Festival Marketing EDM Template Design Teaching
Deliveroo delivers to every door - Be the most considerate festive helper for users
Image source: Deliveroo e-newsletter delivered to every household
In addition, if your brand itself is food-related, Mid-Autumn Festival gift boxes and combo packs are a sure-fire marketing method.
Starbucks—Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Starbucks ’ Mid-Autumn Festival gift boxes this year are divided into five different packaging and price ranges, each containing mooncakes with different flavor combinations, providing consumers with diverse choices.The event page also cleverly adds commonly sold cookie gift boxes , such as rolls, coffee cones, etc., in conjunction with the event discounts, so that consumers are willing to purchase multiple products at once and increase the unit price.
Starbucks——Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Image source:Starbucks
Plus, Starbucks even took a photoIn the video , store partners were invited to speak out and taste and try their own Mid-Autumn Festival gift boxes. It is highly authentic and full of topicality.
Slightly Hot Hills—break the mold! Cross-border co-branded trendy Mid-Autumn Festival gift box
Or take the well-known pineapple cake brand Weireshan . This year, it also launched four Mid-Autumn gift boxes. It also collaborated with artist Damee Wu to design the outer packaging of the Mid-Autumn gift boxes. The illustrations on the kraft paper boxes and cloth bags present the Mid-Autumn atmosphere. , not only is the gift beautiful and generous, but also deepens consumers' impression of the brand. Not only during the Mid-Autumn Festival, but also when giving gifts in the future, the brand may be included in the selection, which is successful Mid-Autumn Festival marketing.