Post by account_disabled on Feb 20, 2024 5:25:12 GMT
In addition to carrying out our marketing activities according to the demands and expectations of our target audience, it is of great importance to create an activity plan in accordance with our own goals and strategies. At this point, the marketing funnel also provides us with great help. I can say that developing a strategy in accordance with this funnel is one of the factors that will take us one step ahead. As digital transformations have evolved, so has the marketing funnel. Traditional marketing strategies and models no longer fully meet changing consumer needs and do not allow us to create an effective strategy.
But I still encounter many sources based on the traditional model. We must follow Greece Phone Number changing digital marketing trends and adapt these trends to our digital marketing strategies. Therefore, first of all, I will briefly talk about the development stages of the marketing funnel from past to present. Because before creating a strategy on the funnel, we need to understand what the concept of marketing funnel means and its historical development. 1) Traditional Marketing Funnel Model Elias St., an American advertiser. Elmo Lewis developed the idea of the marketing funnel in 1898. He created the marketing funnel known as the AIDA (attention, interest, desire, action) model by dividing the customers' purchasing journey into different sections.
In the first step, attracting attention / creating awareness (attention), we establish our first point of contact with the potential customer. We want to attract the attention of our potential customers at this stage when they become aware of our product or service, our brand. We create brand awareness and enable them to connect with our products or services. In the interest stage, our potential customers begin to be interested in our products or services and do research about them. In the desire stage, our potential customers establish an emotional bond with our brand and move from the liking stage to the wanting to buy stage. In the last stage, the action stage, our potential customer reaches the end of the funnel and turns into our customer by purchasing our products or services.
But I still encounter many sources based on the traditional model. We must follow Greece Phone Number changing digital marketing trends and adapt these trends to our digital marketing strategies. Therefore, first of all, I will briefly talk about the development stages of the marketing funnel from past to present. Because before creating a strategy on the funnel, we need to understand what the concept of marketing funnel means and its historical development. 1) Traditional Marketing Funnel Model Elias St., an American advertiser. Elmo Lewis developed the idea of the marketing funnel in 1898. He created the marketing funnel known as the AIDA (attention, interest, desire, action) model by dividing the customers' purchasing journey into different sections.
In the first step, attracting attention / creating awareness (attention), we establish our first point of contact with the potential customer. We want to attract the attention of our potential customers at this stage when they become aware of our product or service, our brand. We create brand awareness and enable them to connect with our products or services. In the interest stage, our potential customers begin to be interested in our products or services and do research about them. In the desire stage, our potential customers establish an emotional bond with our brand and move from the liking stage to the wanting to buy stage. In the last stage, the action stage, our potential customer reaches the end of the funnel and turns into our customer by purchasing our products or services.